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MNC Strategy and Performance: New Evidence | |
IDEAs Research Team | |
The Bureau of Economic Affairs (BEA) of
the US Ministry of Commerce has recently released preliminary results of
the 1999 benchmark survey of US direct investment abroad. These results,
provided in the Survey of Current Business, March 2002, enable an assessment
of changes in the role and impact of multinational corporations during the
years of globalization. It was widely believed that economic liberalization would lead MNCs to both expand their business operations and relocate much of their existing operations to low-to-middle-income countries in the Asia-Pacific region and in Latin America. However, the BEA evidence is contrary to such expectations. Between 1989 and 1999 there was little change in the share of US MNCs in economic activity both in the US and elsewhere. In fact, the share of US MNCs in world GDP in 1999 (6.1 per cent) was slightly lower than what it was in 1989. Besides, although the shares of Asia-Pacific and Latin America in the gross product of US majority-owned foreign affiliates (MOFAs) worldwide went up from 15 per cent and 9 per cent in 1989 to 18 per cent and 11 per cent respectively in 1999, Europe still remains the most important location for production by US MOFAs. The total gross product of MOFAs in Europe in 1999 was US $321.6 billion out of a worldwide figure of US $ 561.2 billion, with the United Kingdom and Germany accounting for over half this gross product. In percentage terms, MOFAs in Europe produced 57.31 per cent of the total gross product of US MOFAs. Canada accounted for another US $63.8 billion, or 11.37 per cent of the total gross product of US MOFAs worldwide. Chart 1 >> Chart 2 >> The principal gainers of the rise in gross product of MOFAs in the Asia-Pacific region between 1989 and 1999 were developed countries like Japan, Australia and Singapore. Japan and Australia accounted for almost half of the gross product of the MOFAs in the region and almost 9 per cent of total gross product of US MOFAs worldwide. Together with Singapore and Taiwan province of China, the total share of these economies in the gross product of MOFAs in the region was about two-thirds. Chart 3 >> UK's share in the total gross product of MOFAs in 1999 was larger than that of Asia-Pacific, while Canada's share, though significantly lower in 1999 than what it used to be a decade ago, was still higher than the share of all Latin American countries taken together. Most countries where MFOAs accounted for a significant share of the GDP in 1999 are in the developing world, Nigeria, the Honduras and Malaysia being exceptions. The share was the highest in Ireland (16.8 per cent), followed by Singapore (10.7 per cent) and Canada (10 per cent). All this points to the fact that, even though the periphery has witnessed some increase in MNC activity, this growth has not been at the expense of the presence of multinationals in the metropolis. Even after including the MOFAs in developed countries, the presence of US parents in the global operations of MNCs remains strong. While in 1989 the share of US parents in the gross product of parents and MOFAs put together was 76.6 per cent, a decade later it was only marginally lower at 76.3 per cent. Indeed, with trade restrictions easing, it has now become simpler for MNCs to produce in one country and export the products to others. So, while earlier MNCs had to often set up production facilities in countries they intended to sell in, there is no need for that any longer. The share of export sales in total sales of US parents actually increased from 6.71 per cent in 1989 to 8.05 per cent five years later. If liberalization entails shifting more and more of the production processes to the country of final sale (or to countries near the country of final sale) one would have expected a reduction in the share of export sales in total sales of US parents. Though this share came down to 7.10 per cent in 1999, it was still higher than what it was in 1989. Thus, it is not true that liberalization has always worked to the advantage of developing countries so far as attracting investment from MNCs are concerned. For many, it can work the other way around, with MNCs relocating production facilities away from some countries, and later, exporting to them. If liberalization had indeed worked in favour of the developing countries, one would have expected to see more and more of the production being transferred to the countries of final destination. The share of export sales in total sales of US parents should have steadily climbed down, a claim that the data fail to substantiate. The table below gives an idea of the increase in assets of MOFAs in different countries between 1989 and 1994 and between 1994 and 1999. Table 1 >> Even as the growth of total assets of MOFAs fell sharply during 1994-99 as compared to the preceding five-year period, the growth of assets of MOFAs in Canada during 1994-99 was more than thrice the growth during 1989-94. The growth in Europe, although lower during 1994-99, was still a respectable 32 per cent. Africa’s spectacular performance in this regard may be attributed to the low base period asset value, rather than to the region’s emergence as a destination for new investment. In terms of the number of employees, the share of US parents recorded a fall, from 78.6 per cent in 1989 to 74.1 per cent in 1999. But this does not necessarily imply that expansion of MOFAs is taking place faster than expansion of their parents in the US. It may well be true, and possibly is, that labour-intensive segments of technology-intensive production processes are being relocated to alternative sites in the developing world where labour is cheap. Or, it may be the case that production processes in developed countries are getting increasingly mechanized, thereby not allowing the employed labour force to grow as fast as it would otherwise have. In fact, the gross products of US parents and their affiliates grew at about the same rate in 1999. However, while employment in the affiliates increased 4 per cent, parent employment declined. It must be noted that the view that lower wages in some developing countries makes them an attractive site for multinational investment is not borne out by the evidence relating to US MNCs. A sample survey carried out in 1992 in thirteen high-wage and fourteen low-wage economies(the latter included economies like Hong Kong, Singapore and Taiwan province of China) revealed that 65 per cent of employment by manufacturing MOFAs was in relatively high-wage countries. If one takes into consideration the same two sets of countries and calculates the percentage of employment by manufacturing MOFAs in 1999, it is found that there has been only a 2 per cent decline in the share of the said employment in the thirteen high-income countries. The share of US parents in the worldwide gross product of US MNCs has remained near-constant throughout the 1990s in almost all sectors, including manufacturing, finance, insurance and real estate. Only the services sector has seen a significant decline in this share during the second half of the 1990s. This sector has seen a rise in its share in gross product of all industries, mainly owing to the growth of computer and data-processing services. And a larger part of this growth has taken place in the periphery, as parents have been outsourcing many of these activities to take advantage of the cheap but skilled work force that English-speaking developing countries provide. In 1989, out of the total gross product of $67 billion of US MNCs worldwide in the services sector, US parents accounted for US $57.1 billion, or about 85 per cent. In 1999 their share was US $178 billion out of a total of 220.8 billion, or about 81 per cent. US MNCs are the leading spenders on research and development (R&D). However, R&D is still carried out mainly by US parents: their share in R&D expenditure has increased during the 1990s, from 83 per cent in 1989 to 87 per cent a decade later. In 1999, US parents accounted for 68 per cent of total R&D expenditure in the US. This reflects the fact that large multinational firms still use technology as a means to market leadership, and points to control that patenting ensures as a means to higher profits. The fact that parent firms account for a large share of R&D expenditures even within US MNCs shows that the tendency of firms to locate research activities at or near their headquarters still persists, reducing the possibility of scientific and technological spin-offs from MNC investment in the periphery. Many MOFAs do not undertake R&D at all. While US parents undertaking R&D accounted for 61 per cent of the gross product of all US parents in 1999, the share of MOFAs undertaking R&D in the gross product of all MOFAs in the same year stood at a mere 35 per cent. The ratio of R&D expenditures to the gross product (R&D intensity) of all US parents in 1999 was 6.8 per cent. In contrast, the corresponding figure for MOFAs was only 3.3 per cent. In terms of R&D intensities, MOFAs in Israel and Sweden had very high percentages of 21.3 and 15.6, respectively; the R&D intensity in China was 7.8 per cent, followed by the OECD countries. In 1999, MOFAs in developing countries, leaving out China and Brazil (with R&D intensity of 1.9 per cent), had an abysmally low average R&D intensity of 1.3 per cent. The ratio of R&D expenditures to the gross product of R&D-undertaking MOFAs in 1999 was 9.4 per cent, while that of R&D-undertaking parents was 11.3 per cent. For Israel it was 50.8 per cent, for Sweden 41.4 per cent, and for China 22.5 per cent. At the other end of the spectrum, the ratio of R&D expenditures to the gross product of R&D-undertaking MOFAs in Brazil in the same year was only 4.3 per cent, and in other developing countries the average was 6 per cent. In the communications equipment segment, however MOFAs spent more on R&D in 1999 than their US parents. Among R&D-undertaking communications equipment firms, MOFAs had an R&D intensity of 50 per cent, while that of US parents was only 38 per cent. The figures are exactly the opposite in computers and peripheral equipment, with MOFAs in the field having an R&D intensity of only 8 per cent while parent firms had 27 per cent. Manufacturing parents have been the largest spenders on R&D with R&D intensities being particularly high in computers and electronic products (especially communications equipment), chemicals (especially pharmaceuticals and medicines), and transportation equipment. Almost all US parents manufacturing computers and electronic products undertake R&D: while their R&D intensity in this industry in 1999 was 30 per cent, the industry figure for all parents in computers and electronic products in the same year stood at 29 per cent. Outside manufacturing, parents in publishing, computer systems design and related services also exhibited relatively high R&D intensities. Of a total of US $18.4 billion spent by MOFAs on R&D in 1999, US
$15.7 billion were spent in research centres in developed countries, with
those in the UK, Germany, Canada, Japan and France accounting for around
US $10.8 billion of the expenditures. The UK and Germany together accounted
for more than two-fifths of all R&D spending by MOFAs. |
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© International Development Economics Associates 2002 |